Exclusive Interview: Giselle Holloway, International Rescue Committee

FS recently caught up with IRC’s director of direct response, Giselle Holloway, to talk about the IRC's work in Haiti and how organizations can be prepared to effectively respond to emergencies that require deploying funds into immediate services.

FundRaising Success: How can organizations be prepared to jump into action when something like this happens?
Giselle Holloway: The best tip for being prepared is to create a comprehensive rapid-response plan for fundraising, marketing and communications before an emergency strikes. In the same way that emergency response experts have plans that enable them to be on the ground at the onset of a crisis, your development and external relations departments need to have clear plans of action for getting the word out to all of your donor audiences about how your organization is responding and what your funding needs are. These action plans should be developed in partnership with all of the key players who will be involved in your campaign including staff, board members, business partners and volunteers.