IRC's director of direct response talks about Haiti and best practices for emergency fundraising.

By Joe Boland

You also should let supporters and prospective donors know all of the ways they can help and make it easy for them to do so. For example, on your homepage and in your e-mail alerts and online newsletters, you can include a link to a “How to Help” page that donors can use to find information on how to make a donation, create a personalized fundraising page, spread the word on Facebook and get updates from your field staff through Twitter.