Exclusive Interview: Giselle Holloway, International Rescue Committee

At the IRC, we have seen that even in the worst of crises, the best of humanity rises. (Our Refugee Journeys video demonstrates that.)

FS: Any other thoughts?
GH: Remember that a person doesn’t truly become a donor until they make their second gift. When donors join your organization through an emergency, you need to start cultivating them immediately so you can retain them after the crisis is over. Send them an e-mail or letter that thanks them for their support, welcomes them to your organization and educates them about your broader mission. You also might want to make welcome phone calls to new donors at higher giving levels or try to convert them to monthly giving. And don’t forget to send all your new donors updates on a regular basis that show how their gift is making a difference.