Is It Time to Grow?
A checklist to help you decide.
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Goal-setting. It’s hard to think big when survival is the order of the day. But think big we must. Small, lackluster, survival-mode goals do not inspire people to give. Big, life-changing goals do. Ask “What does it look like five years from now? Ten? How about when all is said and done?” This is the visioning done at the beginning. Then estimate what the vision will cost to achieve. Factor in operating costs during a pledge payment period. Will your end result increase the bottom line? If so, you need to factor in this increase and possibly an endowment to permanently achieve it. The numbers and the need are adding up.
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- Companies:
- Constant Contact
- Time Inc.
- People:
- Gina Crocetti Benesh
Gina Crocetti Benesh
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