Is Mobile Fundraising the Next Frontier for Charities?

The numbers speak for themselves: There currently are 236 million cell phone users in the United States — an astounding 76 percent penetration. In December of last year alone, 18.7 billion text messages were sent — up 92 percent from 9.7 billion in December 2005. Estimates predict 195 billion text messages were sent in 2007 — that is 600 million a day.