Is Mobile Fundraising the Next Frontier for Charities?

Internationally, there are many clever examples of innovative fundraising campaigns:

* Meir Panim, a network of soup kitchens in Israel, recently ran “SMS for Lunch,” a promotional interactive campaign: Its Web site featured the image of a boy with an empty plate and invited visitors to donate through SMS. The moment the system received the SMS, the banner changed: The plate filled, and the boy smiled. The amount of the donation — each SMS — covers the cost of one meal for a child, according to the site.