Is Mobile Fundraising the Next Frontier for Charities?

* Amnesty UK is experimenting with a digital wallet, a service of a mobile company called LUUP. Using LUUP allows more money and larger amounts — up to £800 — to go to the human-rights organization instead of the network operators.

In addition to LUUP and mobile payment providers such as mobile PayPal, organizations are experimenting with mobile Internet sites, also called WAP sites, where people with WAP-enabled phones can interact with the charity and make donations, as well as purchase ringtones, games and wallpapers.