Is Mobile Fundraising the Next Frontier for Charities?
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In the United States, Obopay allows a user to authorize payment from a pre-paid account via SMS. Similarly, one can imagine authorization via SMS for a credit card on file, especially when the donor’s information is firmly integrated with the NGO’s customer relationship database. With Visa (and already Western Union) entering the mobile space with a vengeance, mobile payments are not far off in the United States.
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Katrin Verclas
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