Is Mobile Fundraising the Next Frontier for Charities?

Fundraisers and nonprofits are salivating at the prospect of reaching all of these people where they are, at the moment they’re moved by a cause and are able to give — with a few simple flicks of their thumbs.

Mobile fundraising for worthwhile causes is, indeed, beginning to make headlines. So what is the truth behind the hype? What can fundraisers and nonprofits promoting a cause do and expect as results, and what creative ideas have gone untapped so far?