Is Mobile Fundraising the Next Frontier for Charities?

These donations via premium SMS then appear on customers’ monthly bills or are debited from prepaid cell phone account balances.

The city of New Orleans tried a different route: It worked with PayPal, which has a mobile option to raise cash via text and online. The “Text to Give” campaign was slated to raise $1 million, but the actual amount raised fell far short of that goal.