Is Mobile Fundraising the Next Frontier for Charities?

Amnesty International and UNICEF have experimented with mobile Paypal as well. Donors simply text the word “amnesty” or “water” to a short code to receive a link to donate $10 to their chosen organization. A potential donor needs a PayPal account to make for a smooth and quick transaction, however, and even then there is a multistep process that might deter potential donors.