Is Mobile Fundraising the Next Frontier for Charities?

So what is an enterprising nonprofit to do? How can the ubiquity of mobile phones be leveraged for a just-in-time contribution when a potential donor is inclined to give — say, upon seeing a particularly effective advertisement or appeal? Even though premium SMS is only marginally viable for micro donations or to build a mobile list (and should not be underestimated for this purpose), there are other ways in which nonprofits can think creatively about integrating cell phones into fundraising campaigns.