Is the opening of your letter taking donors anywhere?

By Kimberly Seville

Lackluster leads
The following are alterations of real examples:

This year marks the 72nd year of the ABC Charity Do Good Program — a community action program that distributes all sorts of goods and services to millions of needy people throughout the country every year.
For over 100 years, ABC Charity has been the voice of the people for protecting what needs protecting in America.