Is the opening of your letter taking donors anywhere?

By Kimberly Seville

Achieving liftoff
In contrast, consider this from James Carville on behalf of the Democratic Congressional Campaign Committee:

I don’t know about you, but I can hardly wait for that helicopter moment.
You know what I’m talking about — Bush and Cheney piling into a helicopter on the White House lawn, never again to exercise the powers that come with holding the highest offices in the land.