Lead the Way

(The former Speaker of the House is offering his new documentary film, yours free for a gift of $35 or more.)

Often, a really good lead will tell a story or continue the story started in a Johnson box. The African Wildlife Foundation follows two paragraphs before the salutation with:

Only one single female elephant survived that morning’s carnage in Kenya’s Tsavo East National Park. The matriarch, her children and two youngsters with small tusks were no match for the poachers armed with AK-47 and G3 rifles.