Not to Be Indelicate, but …
Is it possible to know too much about your donors? And what do you do with what you know?
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It does, however, raise two important questions for nonprofit fundraisers. First, with the explosive growth in data collection and compilation, to what extent is it moral, ethical or legal to mine data on potential donors? And secondly, what proactive measures can be taken to safeguard donor privacy?
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- Focus USA
Paul Barbagallo
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