Not to Be Indelicate, but …
Is it possible to know too much about your donors? And what do you do with what you know?
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Plug the holes
Chicca D’Agostino, president of Focus USA, a Hackensack, N.J.-based list firm that maintains myriad compiled files on donors, likens her job to hurtling down a highway in a big rig carrying precious cargo.
“This is how all fundraisers should view their donor files,” she says. “Your database might contain gift amounts or charitable-trust information and should be seen not just as a collection of names and addresses, but rather as a file of precious information about individuals that must be protected at all costs.”
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Paul Barbagallo
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