Not to Be Indelicate, but …

To start, D’Agostino recommends segmenting Social Security information from the raw body of your housefile to eliminate any chance of releasing it to a list renter.

“Be sure to have a list-rental agreement signed by the end user before you ship your names,” D’Agostino says. “A list-rental agreement spells out just how your lists will be used and not be used. It references state and federal laws that must be adhered to, including the financial laws of the Fair and Accurate Credit Transactions Act and the Gramm-Leach-Bliley Act.”