Not to Be Indelicate, but …

[Editor’s note: For specifics, see the Fair and Accurate Credit Transactions Act and the Gramm-Leach-Bliley Act]

D’Agostino says the best way to verify a list renter’s credibility — and ultimately protect the privacy of your donors — is to read the mail piece. If your file is overlaid with demographic data and the list renter wants to rent names of high-dollar donors with children, make sure the piece doesn’t mention the child at all, especially by name.