The Donor/Charity Contract
Is it time to rethink the deal you have with your donors?
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Jeff Brooks
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The system works, thanks to good-hearted, involved people. But the upcoming generation is going to demand a new contract that serves its needs better. With that in mind, I’d like to propose some elements for a new donor contract — one that actually might attract donors, not scare them off.
Each of the following “rights” involves handing over power to donors. But their gain is not your loss. When you give something up, you almost always get more back. This is just an opportunity to do fundraising the way it should have been done all along.
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