The Donor/Charity Contract

1 - Donors have a right to control frequency. One donor’s “too much” is another’s “just right.” The best way to get the frequency right is to let donors set it. Ask them what they want. Those who take action will give more in the following 12 months. I know because I’ve tested it! Even those who take no action end up giving more. Donors will reward you for giving them choices.