The Donor/Charity Contract
Is it time to rethink the deal you have with your donors?
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Jeff Brooks
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2 - Donors have a right not to have their names shared with other organizations. This is a sore spot for some donors — the fact that supporting one cause opens them to a flood of mail from others. (Though for others, it’s no problem at all. They love good causes, and the more, the merrier!) So, ask. Offer the choice to opt out. Or consider a no-rental/no-exchange policy. The organizations I know that do this seem to have better donor-retention rates.
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Jeff Brooks
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