The Donor/Charity Contract

3 - Donors have a right to prompt receipts. Donors should be thanked for their gifts while the act of giving is still fresh in their minds. A receipt that takes weeks to arrive signals a lack of urgency about the cause and indifference toward the gift.

4 - Donors have a right to know what their gifts accomplish. Put out a donor-centric newsletter. Many nonprofit newsletters are, “Look at us! Here’s what we do!” Instead, say: “Look what you’ve done! Thank you and congratulations!” This leads to better retention, upgrading and, ultimately, more revenue per donor.