The Donor/Charity Contract
Is it time to rethink the deal you have with your donors?
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Jeff Brooks
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5 - Donors have a right to know where their money is going. More and more donors see giving as an investment. So keep them informed both when you ask and again when you report back. Letting donors designate their giving is one solution, but it’s not the only one. What you need to do is be clear about what they’re paying for. And it’s up to you to make it attractive.
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