The Donor/Charity Contract

6 - Donors have the right to get their money back if they’re not satisfied with the results. Here’s a secret: Hardly anyone ever asks for their money back. Ask a retailer: A money-back guarantee is not a huge risk. You can offer it without fear.

You might have noticed that most of these rights are not new. Donors have them; they just have to raise a stink to get them. Why reserve the best for the cranks? Why not offer it all up front to everyone? You have nothing to lose but tired, old, declining fundraising.

Jeff Brooks is creative director at Merkle/Domain.