To the Point: Is Your Boss Facebook-phobic?
Here are seven ways to convince the higher-ups that social media is worth a try.
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You might be pretty excited by your new insights. But you might well run into resistance from above. Maybe your boss is a Facebook-phobic, social-media skeptic. What do you do to persuade your stone-age executive director to embrace Web 2.0? Assuming social-media initiatives make sense for your organization, here's how to go about persuading your boss to let you experiment.
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Katya Andresen
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