To the Point: Is Your Boss Facebook-phobic?
Here are seven ways to convince the higher-ups that social media is worth a try.
1. Change the subject
If you're having a debate over the value of social media, you're having the wrong discussion. The goal should not be to convince your boss that social networking is great. Your objective should be to show what you want to achieve for your boss — with Web 2.0 being the means, not the end. (See No. 2 below.)
- Companies:
- Network for Good
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