To the Point: Is Your Boss Facebook-phobic?
Here are seven ways to convince the higher-ups that social media is worth a try.
2. Make it about what your boss already wants
Don't position your Web 2.0 idea as a social-media
initiative; frame it as your initiative to support your boss's goals, in your boss's language. Show how you're going to help raise the money, build that e-mail list, change your audience behavior or generate media interest.
- Companies:
- Network for Good
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