To the Point: Is Your Boss Facebook-phobic?
Here are seven ways to convince the higher-ups that social media is worth a try.
3. Make it about the audience
A good way to depersonalize the Web 2.0 debate is to make it about your target audience's preferences rather than a philosophical tug of war between you and said boss. A little audience research is great fodder for advancing your agenda. Show how many of your donors already use Flickr, or share e-mails from supporters asking how they can find you on Facebook. If you can show demand from existing supporters — or interest from new ones — you'll have a better case.
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