To the Point: Is Your Boss Facebook-phobic?
Here are seven ways to convince the higher-ups that social media is worth a try.
4. Get your boss into the loop
Set up Google Alerts and TweetBeep for your boss, so she or he can see that there already are many discussions about your organization online. Once this is apparent, two things are likely to happen: It will become clear that your organization no longer controls its message online — so it's not worth worrying about social media causing a lack of control. That day is already here. And it'll be hard not to want to join those conversations online, which is what Web 2.0 engagement is all about.
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