To the Point: Is Your Boss Facebook-phobic?
Here are seven ways to convince the higher-ups that social media is worth a try.
5. Set some ground rules
By taking step four, the need for step five will be clear. When should you react to what you're hearing? Who reacts? How? What do you do when people are saying bad things about you online? Lots of questions will be raised, and answering them with policies you create with your boss will do much to dispel any fear of experimenting with Web 2.0 — as well as prevent misunderstandings that can derail your efforts down the road.
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