Is Your Branding Helping or Hurting You?
Be aware of potentially damaging messages you might inadvertently be sending donors.
Examples abound. We’ve known brand folks to suggest an organization focus on sustainable community development rather than sponsoring or feeding a hungry child. While the brand people are correct that sustainable community development is essential programmatically, they have learned the hard way that it doesn’t work in mass fundraising.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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