Is Your Branding Helping or Hurting You?

So nonprofits shouldn’t undermine their own fundraising with their brands.

Here’s what you should do
All of your communications should help build your brand. Your public relations. Your events. Even your direct-response fundraising.

When a brand seeks to lay out distinctions, it often involves a combination of a problem or injustice or crisis that needs to be addressed and the organization’s programmatic approach to solving the need.