Is Your Branding Helping or Hurting You?
Be aware of potentially damaging messages you might inadvertently be sending donors.
The most effective way to reach people is through stories. Human beings are wired for storytelling. It’s been true through the centuries. Tribal tales. Family histories. Stories that speak to our hearts. To our ethos. Stories help shape what we aspire to do and be. The Bible speaks through stories (parables) to convey a right way of thinking and living.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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