Is Your Branding Helping or Hurting You?
Be aware of potentially damaging messages you might inadvertently be sending donors.
I know you’re proud of your programs. Rightly so. Just please make sure your stories generate more passion for the need you’re tackling than information about the complexity and efficacy of your program. Tell your story and the stories of people helped by your organization. Select and shape those stories to move people emotionally closer to your cause … and your brand.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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