Is Your E-mail Message Getting Through?

Now, people's use of e-mail has matured to the point where they only want to see important information from a select group that they choose to contact them. So how can your organization become one of those select few that your constituents want to hear from? You must make your contact with them important every time; in other words, the e-mail you are sending needs to contain information they want to receive. Sending them information they want to read will significantly increase your success. According to a DoubleClick survey, the "likeliness to respond to e-mail was most increased by content based on specified interests (72 percent), while 68 percent cited relevance. Recipients clearly desire to state their preferences."