Is Your E-mail Message Getting Through?

It's important that the e-mail format you use matches your message. For instance, many people have become leery of large HTML e-mails -- they can look canned and impersonal, and have become associated with SPAM. For this reason, just a short, plain text message that gets right to the point can have much higher success rates. However, there is some content that recipients don't mind (and, in fact, expect) in HTML, such as full-color e-newsletters, holiday or seasonal promotions, event invitations, holiday greetings and more. That's why it's important to match the message with the vehicle. Many e-mail services offer templates that make creating these e-mails a snap. Plus, several of them host and manage your e-mail database (including unsubscribes and bounces), automatically format for HTML and text, meet SPAM-law requirements and provide instant reporting on opens, bounce-backs and other critical measures.