Is Your E-mail Message Getting Through?

With everything set to go, you have to remember the old maxim "timing is everything." You should determine when your constituents are most likely to open and read your e-mail. Mid-day delivery is better than mornings or evenings, and Tuesday and Wednesday achieve better results than the beginning or the end of the week. Your audience might be different, so do some testing to determine the delivery timing that is right for you.