Is Your Organization Using/Benefiting From Social Media?

A lot of the talk at last week's DMA Nonprofit Federation's Washington Nonprofit Conference was about how so many organizations are still hesitant to devote money and manpower to social media. They don't see the immediate returns, so they figure their resources are better spent on other things.

But nonprofits — probably more than you think — already are gathering donations on sites like Facebook — again, probably more than you think. And the consensus among consultants and other in-the-know folks is that those numbers are only going to grow. When the social-media giving cork pops, the organizations who have been preparing for it will be the first to reap the rewards. Those are the organizations who are busy — right now — building their online communities and engaging their friends and fans.