In the End, It All Comes Down to People
Improve your organization in 2013 by focusing on who and how you hire, fire and train.
2013 is almost upon us. How are you planning to improve your department or perhaps your entire organization in the new year?
May I suggest a three-step process that, based on my experience, is guaranteed to yield far-reaching, positive results?
It's not multichannel marketing or targeting better or launching DRTV — although all those are worth your consideration.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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