To the Point: Online Fundraising in Six Easy Steps
It’s not for the fainthearted, but it’s not rocket science either.
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Another best practice is to create an editorial calendar. Brainstorm key dates and times of the year when your cause is top-of-mind for donors. For example, if you work on childhood obesity, use "back to school" season as a time to talk about the challenges of this epidemic. A calendar helps you to stay disciplined and attuned to what is happening in the broader environment.
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- Companies:
- Idealware
- Network for Good
Jocelyn Harmon
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