To the Point: Online Fundraising in Six Easy Steps
It’s not for the fainthearted, but it’s not rocket science either.
4. Determine your evaluation protocol.
To justify your investment in an online fundraising program, you want to have a method for evaluating success. Here are some metrics you might want to track to assess whether or not your program is working: number of donations received, number of dollars raised, open rates, clickthrough rates and bounce rates.
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- Idealware
- Network for Good
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