To the Point: Online Fundraising in Six Easy Steps

6. Fix your Web site.

Just as you would clean your house before inviting guests for dinner, you should clean up your Web site before starting an online fundraising program. Think about it. Your Web site is the first thing your prospects see before deciding to donate because you direct them there! Make sure your site is clean, i.e., isn't cluttered with a list of every program success you've ever had or every press release you've ever written. In addition, make sure it's obvious how to make a donation to your organization. (Think big and colorful donate buttons!) For more on best practices, visit fundraising123.
org/article/four-steps-more-donations.