Helping Your High-dollar Donors to Stand Out
It’s not as simple as just knowing how much money they make. You have to look at the numbers more closely.
By
Natalie Bush
and David Lawson
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The wonders of online marketing give nonprofits the ability to reach out to millions of potential donors. But organizations seeking major and planned gifts often struggle with prioritizing the large amounts of data that result. It’s no great surprise that, after a while, all that data starts to run together and all those donors start to look alike.
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- Companies:
- Kintera Inc.
Natalie Bush
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David Lawson
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