Helping Your High-dollar Donors to Stand Out

Generating good prospects
Use the concepts of ability, attachment and affinity to generate a list of high-quality prospects. Additional tips include:

• Rank current donors based on their giving capacity.

• Customize appeals based on giving capacity.

• Avoid contacting prospects with low or no giving capacity, thus increasing average gift amounts and return on investment.

Every nonprofit has people who’ll always support it. But to pinpoint the households most likely to make substantial donations requires identifying giving ability, attachment and affinity. Precisely targeting prospects meeting those criteria will result in higher donations with lower campaign costs.