Helping Your High-dollar Donors to Stand Out
It’s not as simple as just knowing how much money they make. You have to look at the numbers more closely.
By
Natalie Bush
and David Lawson
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Natalie Bush is senior vice president, strategic relationships, for McLean, Va.-based consumer marketing information company Echelon Marketing Group. Contact: nbush@echelonmarketing.com. David Lawson is senior vice president of San Diego-based online-solutions provider Kintera’s Prospect Relationship Management product suite and founder of the Prospect Information Network. Contact: dlawson@kintera.com.
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- Companies:
- Kintera Inc.
Natalie Bush
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David Lawson
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