Helping Your High-dollar Donors to Stand Out
It’s not as simple as just knowing how much money they make. You have to look at the numbers more closely.
By
Natalie Bush
and David Lawson
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2. Use screening that identifies donor access to money, regardless of income: Use screening tools that segment, prioritize and target current and prospective donors based on their true ability to donate significant funds. Organizations should be able to easily find, profile and rank the wealth in their database using prospect-screening tools.
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- Companies:
- Kintera Inc.
Natalie Bush
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David Lawson
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