Why Them and Not Us?

Consider a leadership-recruitment strategy using the notion of “marginal utility.” Meet with your current and prospective leaders and discuss the subject of this article: “Why Harvard and not us?” The discussion can migrate to the relatively larger effect a six- or seven-figure gift would have on your organization compared to a bigger institution. Potential leaders and high-dollar givers can see how their leadership will bring the same relatively higher value to your organization because it stands out and attracts followers.