Why Them and Not Us?

Direct impact
It’s common knowledge that today’s donors, large and small, want their donated dollars to be used efficiently and to result in direct, high-quality program services to support your organization’s mission. Communicating this will forge an emotional connection between your donors and your organization that will prevail when compared to other organizations that don’t. You need to show how gifts have resulted in furthering the mission, as well as the challenges you faced.