It’s in the Cards: Why Lists Matter to Creative
If you’re not familiar with them, datacards are the one- or two-page crib sheets your account executive and list broker use to determine which lists to test.
After the testing phase, lists that have proven effective in acquisition become control or continuation lists (i.e., lists to which acquisition control packages continue to be mailed).
- Companies:
- Association of Fundraising Professionals
- People:
- Willis
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
